...featuring the ART of "Mad Magazine" artists Mort Drucker, Jack Davis and the comedy writing team,
Leroy, Jobst & Curley.
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| The "GAME" |
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* It's all about SPORTSfootball.
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* It's all about HUSBAND & WIFErelationships.
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* It's all about MIDDLE CLASS WORKING America, and...
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* It's all about MAN'S BEST FRIENDThe Dog (DawG)!
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| #33 "Man's Best Friend" |
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| Storyboard A. Available to Studios working on 1-min. animated teaser.
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| The GAME, where animated football teams come to play each other prior to their regularly scheduled weekend match-ups. |
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SPORTS ENTERTAINMENT is
a proven multi-billion dollar a year industry worldwide, comprised of sports legends & heroes, sports networks & sports channels, a host of sports magazines, and literally millions of printed sports collector trading cards. Yet never before has there been a SPORTS ANIMATION...
UNTIL NOW!
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"The Dawg House" animation is one of the newest and most promising television and family cartoons to come along since the outbreak debut of The Simpsons over twenty years ago. With a winning combination of ingredients, including (1) sports football, (2) husband & wife rivalry, (3) working middle class America and their pets--man's best friend, (4) the Dog--what could possibly go wrong?
JUST ABOUT EVERYTHING!...as mania goes amuck in this fast-paced, ground-breaking and I-know-a-person-like-that animated series about couples and their fascination with the world of sports football. Creators and comedy writers Leroy & Jobst have been developing the animated sports concept, its characters and storyline, along with its first written Dawg House Episodes over the past two years with the objective of getting a pilot greenlight go-a-head from one of the major television networks.
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THE
FOOTBALL GAME:
Each week features the zany football game, either on the guy's home TV sets or at the stadium. This is where animated teams come to play each other prior to their regularly scheduled weekend match-ups. But these games are anything but normal. What are those players doing at the bottom of the pile-up after the tackle? No way...they're playing tic-tac-toe in the dirt?! There's also the popular "Celebrity Corner"- a section of the stadium where both past and present screen and television personalities revist problems in their celebrity lives while they heckle the sideline referees and comment on the events of today's game.
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| THE GAME: artwork by MORT DRUCKER © 2009 (used with permission by Mort Drucker & Shannon Associates, LLC) |
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| Storyboard B. Available for Studios working on 1-minute teaser.
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THE GEMS:
The animated series begins innocently enough, with scenes of the guys marrying their high school sweethearts that are named after precious stones. Meet "THE GEMS," Ruby, Pearl, Opal, Jewel, Diamond and Garnett. We soon find out the gals are not gems at all, yet, we sympathize with these more-than-responsible housewives. Their husbands are all lazy; they neglect their marriage, abandon their chores, forget their wives' birthdays, and to the disgust of the GEMS, care about one thing only―Weekend Football!
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| Color Key drawing #13 of this storyboard on website. |
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| "THE GEMS": Ruby, Jewel, Diamond, Pearl, Opal & Garnett..."THE KATZ": Hawkeye, SidneyFurball, Stinker, CrazyKat, Daryl & Angel. |
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Each wife has brought a menacing cat to the marriage. The sleeping cats loath the husbands and their loud football games, and the guys could do without the menacing "Katz" pulling the plugs on their TV sets. The Katz reign the household, however, and their Rules are as follows:
* No football games
* Lots of weekend chores for the husbands (which stand between the guys & the game)
* Absolutely...NO dogs allowed!!!
This causes tension between the husbands and wives, which is exactly what the cats are up to, since every holiday season there's the threat of a puppy coming into the household.
THE MAIN CHARACTERS
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| "THE GENTS": Butch Butts, Dick Armstrong, Roosevelt T. Wallace, Moose Nightengale, Gus Travis, Egbert Halowitz & Granny Granite |
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THE GENTS:
(As Humans-before the HOODS are put on)
Butch Butts, Dick Armstrong, Roosevelt T. Wallace, Moose Nightengale and Egbert Halowitz all share 4-things in common: a love for the game; a like–plus or minus–for their jobs; a mother-in-law that occasionally visits; and an absolute loathing for their wife's KAT. They're all neighbors who live on the same side of the street, leave for work at the same time, and are denied the houdehold presence of man's best friend–the dog. Each week's episode finds the Pound struggling to finish the "Honey-Do List" left them by the GEMS and the vindictive KATS. The weekend chore list is the only thing that stands between them and the game. But for the first time, the boys don't have season tickets. And they are boycotting rumors of their favorite football team leaving town. Despite the notion that all is lost, they attend the season opener anyway.
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| #43 "GUS" with Garnett holding "Angel the KAT", and tyrant mother-in-law, "Granny Granite.". |
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THE DAWGS:
(As Dogs--in the Hood)
On their way to an empty stadium the boys must first pick up an antique dresser for one of the GEMS (or suffer the consequences). When they open one of the drawers they find inside what appears to be halloween dog hoods. Resisting their childlike urges to investigate is futile, and all excitement and mania breaks loose when they try on the hoods as they enter the stadium.
Suddenly THE GAME IS ON...and that's not all...
Every time they put on the hoods, the boys experience oddities similar to those of our canine friends. In fact, a whole new world is opened to them through the eyes of a dawg...THEY ARE TRANSFORMED INTO DAWGS. What could be better...now they're goin' to the games, and they're goin' as dogs!
UPPER RIGHT: (Gus can't cook at all! In fact, it's a constant complaint from his Gem wife, Garnett. But when he turns into a DAWG he's a regular Iron Chef, and has a nose-ta-boot for fine fixins.) RIGHT: Russell puts on the HOOD.
BELOW: (Open Auditions)
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| "Gus" the DAWG. |
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| #31 "Russell" the DAWG |
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| Open AUDITIONS for DAWGS were held back in January, 2008. Over 143 dawg characters tried out for the show! |
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...their WIVES must never know...
Opening the zipper located beneath their new found collars quickly transforms them back into the real world as humans. Now they have a secret they must share only with those who wear the hoods. Not even their wives must know or recognize the difference.
But therein lies the irony: Fire hydrants begin taunting them, a practice that quickly prompts our fellows-turned-dawgs with a sudden urge to piss on the water plugs. The boys begin harboring an affinity for trees, acquiring a severe taste for leftovers, fetching the morning paper with their mouths, threatening the mailman with snarls; and to the bewilderment of their wives, sticking their heads and tongues out the window while driving the family car. The ultimate payback begins when the KATZ instinctively sense something different about their human oppositions...something dog-like! They're finding bones in the cupboards, fleas in the carpet, and their nerves are becoming on edge because they hear panting in the house.
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...but the KATZ already sense something's up...
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THE KATZ:
The KATZ luv the Gems; they were around long before the guys showed up and distracted their owners from giving them 24/7 attention. To this day church wedding bells make them cringe, but visits from the mother-in-law (their heroes) is a KATZ's delight, especially when they hammer the guys. KATZ are cunning, and it's not long before they are wreaking havoc all throughout the house. These incessant feline finaglers puke hairballs at the thought of any husband-wife reconciliation, and are constantly sabotaging a chance for "good behavior" on the part of our heroes. The KATZ, Sidney, Angel, CrazyKat, Hawkeye, Bullseye, Daryl, and Stinker make sure our Pound fellows have endless chores to do, which get between them and their beloved football. But the KATZ have their enemies, too...and Backyard Birds can be just as nasty.
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| "Sidney Furball" could care less about mice, but he luvs CHOCOLATES! |
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| #32 "Bullseye Kat" |
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...and the BIRDS in the backyards are for once "giving a shit."
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2 HILARIOUSLY FUNNY
BACKYARD BIRDS:
Meet Lieutenant Gunner and Private Bomber—two backward CATBIRDS that live in the mulberry trees of everyone's backyard, and, whose arch nemesis are the KATZ. It's time for the KATZ to get their just desserts, and both Gunner and Bomber have more than catnip up their feathered sleeves. Gunner flew in WWII in the cockpit of a plane with a famous flying ace and P-51 fighter pilot. He knows all about dive-bombing. Bomber does nothing but sit around all day and eat mulberries. Come evening, Bomber's got indigestion. "Hey KATZ, look out below!". It's just more hilarious laughs and zany antics in the upcoming animation, The Zany DAWGHouse.
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| #41 KATbirds, Lieutenant Gunner & Private Bomber |
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Storyboard C. Available to Studios working on 1-min. animated teaser.
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Supporting Cast of Characters:
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| #35 "Click" to see Elwood. |
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| Key drawing #31 of this storyboard on website. |
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(above) # 35 of Storyboard D. Elwood has "Blind Luck" He's always walking his unusual pets to the park, but they are not always making the trip back! (below) # 13 of Storyboard B. "FISH BOWL"
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| #13 "Click" to see FISH BOWL |
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Storyboard D. Available to Studios working on 1-minute animated teaser.
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| Color Key drawings #32, #33, #35 and B/W Keys #41 & #43 of this storyboard on website. |
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MARKETING MARKETING
Why a Sports Animation?
Needs Assessment. Why A Sports Animation?
Audience Demand for a Sports Animated Show:
The Sports Entertainment category of television is the fastest growing programming available to audience viewers today. In short, audiences cannot get enough football. A whopping $21.4 billion dollars in revenue is spent annually by affiliate TV stations across the country on sports programming. Over 40% of programming available to viewers today is dedicated to sports. Thus, the likelihood of success for a Sports Animation like "The Dawg House" can be measured by its high probability, if not certain ability, to penetrate an already existing and established sports-dominated marketplace. Additionally, animated programs such as The Simpsons and Family Guy return each year as they garner high ratings and audience shares for their networks. These shows continually generate substantial financial returns for the studios that produce them along with the sponsors that enlist in branding opportunities early on with the shows.
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What Would Happen If The NFL Got Involved?
Marketability: An additional possibility for improving network green-lighting would be if the project were to form a strategic partnership with the NFL Football Marketing Division. The NFL has been experimenting with ways to increase its female demographic when it comes to football programming. The Dawg House project is uniquely tailored to secure a marginal female audience through its husband and wife relationship segments. As the show boasts:
"We place FOOTBALL (which a marginal % of women don’t like and won’t watch) in an animated fashion adjacent scenes featuring HUSBAND & WIFE Relationships (which women do like and will watch), and viola…suddenly more women and wives are watching football with their husbands and loving it."
Football segments on the show would depict two NFL team match-ups playing head to head in a zany cartoon fashion. The program would attempt to show viewers in animated form what might happen both in the field and on the scoreboard in anticipation for the next evening’s ESPN Monday Night Football (or NBC Sunday Night Football). The same two NFL teams that played in animation form earlier now play against each other in live-action for real. The Dawg House animated strip would serve the dual-function of airing weeknights on a network such as ESPN (or NBC) as PROMOTION for the weekend's Monday Night Football (Sunday Night Football), even while it acted as PROGRAMMING to steal away weeknight prime-time viewers from other networks. With the exception of program promos placed outside the program and as commercials, there has never been a program that promoted another program continually throughout its story and got away with it.
LEROY & JOBST believe strongly that the overall formula of "The Dawg House"―including its storyline, sports entertainment & football subject matter, character animation, and husband and wife relationships will create a cartoon-cult following that will generate significant ratings and steal away winnings from existing animated programming such as "Family Guy", live-action comedies like "Everybody Loves Raymond" and "Two and A Half Men," not to mention the soon to be overdone Reality Shows airing on other networks nightly.
Writers &
Contributing Artists
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| LEROY SMITH is a nationally syndicated cartoonist formally with King Features Syndicate. His weekly cartoon strip called "Working It Out" ran in over 200+ newspapers nationwide.
PIDGE JOBST is a cartoonist and independent producer of commercial campaigns and several start-up television series including the "Crystal Palace Children’s Television Show, Ohio Golf, Columbus Cooks and "A Beauty, A Body & A Spirit."
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| MORT DRUCKER has been cartooning for "MAD MAGAZINE" since its inception and serves as a key storyboard artist of "The Game" and soon to be popular "Celebrity Corner" of the "The Dawg House." Drucker's well-know caricature style will depict Hollywood celebrities discussing current events in their lives while they heckle game referees for questionable calls and throwing bogus flags on the football playing field.
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copyright, FilmLegend Entertainment 2009
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